Rates Effective August 11, 2012
The Prairie Advertising Rates & Demographics
The Prairie, the student-operated magazine of West Texas A&M University, is published every Tuesday during the fall and spring semesters. We are currently serving West Texas A&M University’s:
- 7,800 average student population
- 700 faculty and staff members
Additionally, we serve the Canyon and Amarillo communities.
- Canyon, TX population: 14,529
- Amarillo, TX (15 miles north of canyon) population: 190,000
- Current circulation printed per week: 1,500
- Advertising space must be reserved ten days before the desired publication date.
- Half Page Vertical (5.1 x 9.2″ inches) – $80
- Half Page Horizontal (10.2 x 5″ inches) – $80
- Quarter Page (5.1 x 5”) – $60
- Small Page (4 x 2.5″) – $30
- 5+ issues = 10%
- Campus Organization = 10%
Ad Design Service
The Prairie offers free ad design and production service including one proof per ad. For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before work is performed. Composition, photography and artwork produced by The Prairie become the property of the student publication and may not be reproduced without prior written consent of the business manager or the director of student publications.
Submitting An Advertisement
Camera-ready ads can be submitted via E-mail or CD-ROM. We operate on Macintosh systems and accept the following file formats: PDF, EPS, JPEG and TIFF. TIFF, EPS (Photoshop, Illustrator) and PDF are preferred. All EPS fonts must be converted to outlines. Ads created using Microsoft Word are generally low resolution and do not reproduce well
The Prairie Advertising Policy
The Prairie reserves the right to edit or reject advertising copy that does not comply with its policies and standards.
The Prairie’s liability for major errors lessening the value of an advertisement (with the exception of ink issues, unless the ad cannot be seen) will be limited to republishing a corrected version of the advertisement. The advertiser shall defend and hold The Prairie harmless against any claims of liability or loss asserted or established.
Ad proofs will be supplied upon request if the ad is submitted 24 hours prior to deadline.
The Prairie offers free ad design and production service including one proof per ad. For extensive design, photography, or graphic services, charges may be assessed if necessary. All charges will be discuessed before work is performed. Advertising rates include basic production charges. Composition, photography and artwork produced by The Prairie become the property of the student publication and may not be reproduced without prior written consent of the Advertising Manager, Editor or Adviser of the Student Publication. Ad position may be requested, but it is not implied or guaranteed.
Questions & Contact
If you have any question regarding the advertising rates or anything else, please contact our Advertising Manager, Zivorad Filipovic (email@example.com).
You may also e-mail us at firstname.lastname@example.org.
Thank you for considering us for your advertising needs!