Breaking Up With Valentine’s Day
4 February 2010
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Anti-Valentine's Card from Cafepress.com.
Thousands of consumers are saying, “It’s over,” and ditching the stereotypical Valentine’s Day.
Two movements in America and worldwide are gaining popularity: Anti-Valentine’s Day and Singles’ Awareness Day.
Once considered a move of the jaded and bitter, being anti-Valentine’s Day is becoming accepted not only by a growing number of consumers, but also by the greeting card industry. American Greeting Corporation, a leading greeting card manufacturer, has added a new type of card to its arsenal in hope of bringing young adults back to the greeting card aisle. These cards cater to singles as the company places an increased emphasis on Valentine’s cards between friends. They have even created a small number of Anti-Valentine’s Day cards and e-cards. Hallmark has also joined this trend.
This year cafepress.com held its fifth annual Anti-Valentine’s Day idea contest. Not only does the site offer Anti-Valentine’s and Singles’ Awareness Day cards, everything from clothing to mugs can be printed to have an Anti-Valentine’s message.
Even some celebrities have jumped on the Anti-Valentine’s Day bandwagon. People magazine reported that county singer Carrie Underwood does not support Valentine’s Day. Meanwhile, The Insider reported that Khloe Kardashian spent Valentine’s ’09 celebrating Anti-Valentine’s Day at a Las Vegas party.
Visit singlesawareness.com to get ideas for Singles’ Awareness Day festivities
5 Gifts for that special someone: You
- iTunes card – jam out to a power ballad of the free and single
- “Cartoonified” clothes – who says there’s an age limit on Disney pajamas?
- Magazine subscription – a one time payment for a year’s worth of entertainment.
- Movie memorabilia – from lightsabers to pirate hats, there’s something for everyone.
- Funky USB drives – a useful and fun way to show off personality.
Greeting Cards That ‘Bite’
Cafepress.com offers heartless Valentine’s cards and other gifts to give Valentine-hating consumers the chance to celebrate the holiday with humor and attitude.
About Katelyn Garrity
Katelyn is a Staff Writer for The Prairie, who started working in Spring 2010. She is a Sophmore majoring in Mass Communication - Print and minoring in Political Science. You can contact her by e-mail.
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