“F-R-E-E, that spells free-
Credit report dot com, baby
Saw their ads on my TV
Thought about going but was too lazy
Now instead of looking fly and rollin’ phat
My legs are sticking to the vinyl and my
posse’s getting laughed at.”

Those lyrics bombard almost every station on your television. From the “Renaissance Fair,” to “Bicycles,” every new skit has a catchy jingle that separates these ads from the competitors, even the “caveman” campaign.

This year Maroon Productions decided to select this parody by launching a series of videos seen on the WTAMU home page.

Dr. Leigh Browning, director of broadcasting, decided to take this idea and build the level of attention it could create on campus. By calling and speaking with different representatives of Free Credit Report, she opened the doors to several possibilities.

“We are so excited,” Browning, said. “The ad agency hooked us up with the Free Credit Report Company and they were excited as well.”

Creating a partnership between WTAMU and this company enhances the broadcasting department through several compliments and future goals.

“They are posting our videos on their site and on their Facebook pages in the not too distant future,” Browning said. “This means national exposure to the University, but more importantly, it means we have to bring our ‘A’ game to the forefront on this one.”

The beginning of the year looked bountiful, especially when discussing the opportunities Maroon Productions could experiment with and try out.

“The crew was sitting around a table considering everything from a takeoff of a reality show, to sports, to scripted drama,” Browning said. “Then one of them mentioned Free Credit Report.com and everyone lit up! That was it, and we were off and running with the new campaign.”

Maroon Productions plans to increase its level of commitment in order to keep on giving out national quality, but also to see their planned partnership do well.

“I think everyone is excited to see what happens in the next couple of months,” Amie Merydith, Maroon Productions director, said. “We’ve been in communication with Free Credit Report and they’re equally excited about the campaign.”

Hoping to see the Credit Report Band on campus, Dr. Browning and Maroon Productions want to open its studio to have the company show up and do a commercial on campus.

“We want them to join us in this campaign,” Merydith said. “And hopefully they can put us on their Youtube website.”

Now that the campaign is starting to lift off into something grander, Dr. Browning hopes to see the students reach their potential.

“This is their campaign,” Dr. Browning said. “I have assisted with production logistics and technical considerations, etc., and my only contribution to the lyrics has been two words, ‘fo sho.’”

“Other than that, students write all lyrics and decide concepts. They went through training at the beginning of school on university branding, and they know they have to cover certain things, but the creative freedom on this project is pretty high.”